← WorkWhat’sApp X Squid Games Completed 2024
For the launch of Squid Game Season 2, WhatsApp and Netflix turned Times Square into an immersive experiential takeover inspired by “Red Light, Green Light,” with the iconic doll controlling a large-scale digital environment that transformed the square into a real-world extension of the Squid Game universe.
Bringing the tension of "Red Light, Green Light" to life at an environmental scale.
Leveraging the show's tension and symbolism, Young-hee became an interactive environmental device that brought the series' iconic suspense into the physical world.
Credits: Study Hall®
Executive Creative Direction: Jermey Volk
Creative Direction: Alex Sheyn
Design: Dani Grimm, Tim Rhyne, Mortaza Armani
Art Direction: Dani Grimm
3D & Animation: Votgaus
Index.Client: Studio:Year:
PRJSFRC—San Francisco Running Company Study Hall®
2024→
PRJMoving Company Music LabelStudy Hall®2026→
PRJ Coinbase DerivativesStudy Hall®2024→
PRJViridian Ecosystems® Study Hall®2025→
PRJMojave Sands Motel Danielle Grimm2026→
PRJWhatsApp X Squid Games
Study Hall® /Netflix2026→
PRJ40 Grit by Duluth Trading CompanyPlanet Propaganda2020→
PRJMisc.Danielle Grimm2026