← WorkWhat’sApp X Squid Games Completed 2024
For the launch of Squid Game Season 2, WhatsApp and Netflix turned Times Square into an immersive experiential takeover inspired by “Red Light, Green Light,” with the iconic doll controlling a large-scale digital environment that transformed the square into a real-world extension of the Squid Game universe.
Bringing the tension of "Red Light, Green Light" to life at an environmental scale.
Leveraging the show's tension and symbolism, Young-hee became an interactive environmental device that brought the series' iconic suspense into the physical world.
Credits: Study Hall®
Executive Creative Direction: Jermey Volk
Creative Direction: Alex Sheyn
Design: Dani Grimm, Tim Rhyne, Mortaza Armani
Art Direction: Dani Grimm
3D & Animation: Gus
Today is:
Design Communication
& Art Direction
No.Name: Client:Year:
01What’sApp X Squid GamesNetflix2024→
02Viridian Eco®
Matthew Aghai2025→
0340 Grit by Duluth Trading Company
Planet Propaganda
2020→
04Coinbase Derivatives
Study Hall®2024→
05Moving Company Music LabelStudy Hall®2025→
11The Art of LayeringIndependent2026→
10More Coming Soon...
Coming Soon...2026→