Danielle GrimmProject View
← WorkCoinbase Derivatives  Completed 2024

Coinbase Derivatives is a futures trading platform that gives traders secure access to crypto futures on a CFTC-regulated exchange.

Inspired by the agricultural origins of futures markets, aerial farmland imagery informed a graphic system of grids, quadrants, rings, and pathways that visualize data, diversification, and market movement.





Aerial agricultural landscapes inspired a visual language of data,
diversification, and market movement.
Photos by Mitchell Rouse





































Credits: Study Hall®
Executive Creative Director: Jeremy Volk
Producers: Jess
Copywriting: Scott Erdiakoff
Art Direction: Dani Grimm, Timothy Rhyne
Design: Dani Grimm, Timothy Rhyne
Photography: Mitchell Rouse
Today is: @_gr_mmm

Index.Client: Studio:Year:
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